Someone deserves a good swift kick.

[wordinista]

Normally I would say that it takes a lot to get my ire up in any sort of feministic fashion.  I'm usually a very mellow sort of gal.  It doesn't mean I don't care, it just means that if I got pissed off at everything stupid in the world, I would exhaust myself into a coma.

June has been a banner month, however!  First IGN had their ridiculous little boys-only contest, and then the LA Times published a truly nauseating "girls guide" to Comic-Con.  Oh, and let's not forget that idiotic article that sarolynne found -- women can't write porn and don't like steak.

And now this (courtesy of weeniers ):  makes me wish I were a vegetarian.

I don't know where to start.  Really.  Though the part where the woman looks incredibly like a blow-up doll might be as good a spot as any.

Ladies, please commence rants.



EDIT:   OHMYGOD WHAT.  EPIC FUCKING FAIL, BACARDI.  YOUR DRINKS TASTE LIKE CARBONATED ASS, AND ALL OF THE MARKETING IN THE WORLD ISN'T GOING TO CHANGE THAT. 

Comments

[sarolynne.livejournal.com]

gag and double entendre.

I couldn't have picked better words for it.

The Bacardi ads. Oh, those ads.

Could you any more clearly say, "Hello, half of the world! We don't really want you to buy our drink."

I mean. Who's their target audience, here? Shallow women who don't really like their friends? And also don't like alcohol, or they wouldn't be drinking Bacardi fucking Breezers. I don't know. Maybe they don't like food or sex, either. Apparently, their priorities are looking good in bikinis, or being the hot girl while shopping.

It could just be me here, but you'd think that you'd want to market to a slightly bigger population here. Apparently, though, losing revenue is worth it if we can make fun of some "ugly" girls.

[w0rdinista.livejournal.com]

Well, let's deconstruct the ad, shall we?

First of all, we've got these ads designed to look like women's magazines, like Cosmopolitan or what have you, which... do tend to give pretty shallow advice (but as far as I remember, do not condone befriending unattractive women for the sole purpose of making yourself more attractive in comparison -- but it's been a while since I've picked up Cosmo).

Next, you've got the more or less unspoken message here: MEET MEN. BE ATTRACTIVE FOR MEN. MAKE YOURSELF DESIRABLE TO MEN SO YOU CAN GET A MAN, WHOSE ATTENTION YOU NEED TO MAKE YOURSELF FEEL DESIRABLE. (Which is not to say that I am anti-man, or anti-relationship. But trolling for guys? Kind of demeaning, no matter whether you're at the beach in a bikini, or shopping at the mall.)

Okay, so they're appealing to shallow, insecure women, who will use another woman without compunction in order to entice a man.

OR, they think all women are like this. Which is actually a little scarier.

But it all boils down to this: what kind of cheap slut would drink a Bacardi fucking Breezer anyway?

[sarolynne.livejournal.com]

Maybe they know their audience better than we do--they know that any woman with self-respect and depth wouldn't be drinking their product anyway. Really, their self-knowledge might be commendable. It takes a lot of humility to acknowledge that your drink is so incredibly crap. They not only managed to realize that, they just decided to cut their losses on all of those smarter, more secure women with better taste in booze, and go straight for the bottom of the barrel.

Because my brain just can't even process that they might think that this appeals to most women.

[w0rdinista.livejournal.com]

Here's a quirker for you:

Maybe they aren't directing the ad at women at all! Maybe they're directing it towards the kind of douchebag guy who'd find that sort of advert humorous.

...'Course, there's a huge flaw in their reasoning if they think guys actually drink those lame-ass cheerleader beers.

[sarolynne.livejournal.com]

No, no, I think I've figured it out now.

They assume said douchenozzle guy is buying these for his girlfriend!

There we go.

[w0rdinista.livejournal.com]

Still, there's a huge flaw in their reasoning if they think cuntwaffles guys like that HAVE girlfriends who aren't made of plastic and modeling for a BK ad.

[sarolynne.livejournal.com]

It's already very clear that logic is not really what you'd call high on these twatnuggets advertisers list of strengths.