Marketing Team Assignment Bitchings
Aug. 28th, 2005 03:57 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
wordinista...Why?
Why is it that the one guy who wasn't in class on Monday did a better job on his part of the assignment than the guy who WAS? (And the woman who had LASIK surgery and ISP issues this week has my sympathy. She sounds like she's at the end of her tether.)
The assignment should be pretty simple: Through a demographic analysis, determine the target market for your product/service. Discuss the selection process for this target group and justify its selection through your market research program. Identify any secondary markets that might be pursued after the intitial target market is successfully penetrated. Prepare a 3-5 page double-spaced report discussing your findings.
Our demographic consists of professionals between the ages of 40 and 60. We can appeal to "empty nesters," retirees, and parents. The group split up the assignment so we all had one area to concentrate on (mine was retirees). Mister Thorn-in-My-Side did families. Selection process and justification, in my mind, does not mean you type up what essentially looks like an advertising flyer and email it to me:
Active families enjoy better health. Now is the time to help your family get the most out of life. Help them be active-and be active with them!
Join our new health fitness center and enjoy a variety of exciting plans!
(That's not the whole document, but you get the general idea.)
*headdesk*
...That's soooo not what the assignment asked for. Is it so hard to follow directions? I mean, really. I don't feel like rewriting his crap. But I do feel like getting a good grade, so... I guess I'm going to be doing a little creative editing.
And why in the HELL is it the friggin' LIT PERSON who's understanding this stuff? I'M the one who's supposed to be lost here! Gah!!
EDIT: *Double Super Uber Headdesk +100* --- I just Googled the stuff he sent me. THE BIG IDIOT WAS PLAGIARIZING OFF OF DIFFERENT ONLINE ADVERTISEMENTS AND BOOK SUMMARIES. OMFG! I CAN'T ESCAPE IT! WHY!? WHYYYYYYYYYYYYYY?!?! *cries*
Why is it that the one guy who wasn't in class on Monday did a better job on his part of the assignment than the guy who WAS? (And the woman who had LASIK surgery and ISP issues this week has my sympathy. She sounds like she's at the end of her tether.)
The assignment should be pretty simple: Through a demographic analysis, determine the target market for your product/service. Discuss the selection process for this target group and justify its selection through your market research program. Identify any secondary markets that might be pursued after the intitial target market is successfully penetrated. Prepare a 3-5 page double-spaced report discussing your findings.
Our demographic consists of professionals between the ages of 40 and 60. We can appeal to "empty nesters," retirees, and parents. The group split up the assignment so we all had one area to concentrate on (mine was retirees). Mister Thorn-in-My-Side did families. Selection process and justification, in my mind, does not mean you type up what essentially looks like an advertising flyer and email it to me:
Active families enjoy better health. Now is the time to help your family get the most out of life. Help them be active-and be active with them!
Join our new health fitness center and enjoy a variety of exciting plans!
(That's not the whole document, but you get the general idea.)
*headdesk*
...That's soooo not what the assignment asked for. Is it so hard to follow directions? I mean, really. I don't feel like rewriting his crap. But I do feel like getting a good grade, so... I guess I'm going to be doing a little creative editing.
And why in the HELL is it the friggin' LIT PERSON who's understanding this stuff? I'M the one who's supposed to be lost here! Gah!!
EDIT: *Double Super Uber Headdesk +100* --- I just Googled the stuff he sent me. THE BIG IDIOT WAS PLAGIARIZING OFF OF DIFFERENT ONLINE ADVERTISEMENTS AND BOOK SUMMARIES. OMFG! I CAN'T ESCAPE IT! WHY!? WHYYYYYYYYYYYYYY?!?! *cries*
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no subject
Date: 2005-08-28 09:50 pm (UTC)no subject
Date: 2005-08-28 10:50 pm (UTC)Back in my school days, I finally got tired of covering other peoples' asses in group projects and started letting them fail. It was worth a lower grade for the moral victory, and often instructors wouldn't penalize too badly for being stuck with an obvious weak link. Also, it was fun to watch them look stupid when we presented. But I digress...
no subject
Date: 2005-08-29 02:53 am (UTC)No time like the present to show him that's not the way things work. Do the editing, and email your professor. There's no reason the professor can't adjust Lazy's grade.